Brand strategy
Strategy is the foundation of any branding project. It's impossible to intentionally reach any kind of business goal without doing strategy first. Brand strategy is understanding goals, the target and customer profiles, the market, where the brand currently is and where it wants to be in the future.
Brand Identity
Brand identity is not just about the logo. Brand identity is the set of elemnts through which the brand influences people's perception of itself. The visual style has to reflect the soul of the brand, to better connect with its target audience.
Web + UX/UI design
A website is not just a crucial marketing tool. Today, people live on the internet. Your website con't just be pretty and salesy, but it's supposed to be a unique experience for the user. That's why my web design process has a strong focus on Strategy and User Experience.